“If you think good design is expensive, you should look at the cost of bad design.”

Dr. Ralph Speth, CEO, Jaguar

How do we approach the problem?

Design is not a straight road, there is an organic process to follow, when combining the existing business knowledge of the people who need to transform traditional methods, services or products to succeed in the current environment. At Lifehack people are always at the centre of what we do, especially when bridging the gap between the physical and digital world.

Cultural and social factors weigh heavily in the design process, design research embraces the methods of market research, desk research and through working with a diverse group of people to explore interactions within the environment we build accessibility in from the start, according to the directive from the EU in December 2016, creates a Digital Single Market for all citizens.